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Oliver Buchannon
Elijah Browning

Founder of Boss Consulting. Daily market intelligence and investing education for people who play to win!

Good Afternoon You're Investing Journey Starts Today!!

Mar 25, 2026

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1 min read

Good Afternoon You're Investing Journey Starts Today!!

Good morning,Today's lesson: The P/E Ratio---BEGINNERImagine you want to buy a lemonade stand. It makes $10 profit every year. The owner wants $100 for it.You're paying $100 to earn $10/year. That's a 10:1 ratio — called the P/E ratio (Price to Earnings).Now imagine another stand makes the same $10/year but the owner wants $300. That's a 30:1 P/E. Same earnings, three times the price.In the stock market every company has a P/E. Apple is around 30x. Some banks trade at 10x. The S&P 500 historical average is about 16x.Lower P/E usually means cheaper — but not always. A fast-growing company can deserve a high P/E if its earnings are doubling every year.The lesson: You're not buying a stock price — you're buying a share of real earnings. Always ask what you're paying for every dollar of profit.---INTERMEDIATEThe P/E ratio is the most used — and most abused — metric in investing.Formula: Stock Price divided by Earnings Per Share. Company at $100/share earning $5 = 20x P/E.Where it lies:Cyclical businesses — Oil, steel, airlines. Their earnings explode in good times, collapse in bad times. When a cyclical stock's P/E looks historically cheap, you're often buying at peak earnings — the worst time to buy.Accounting games — Companies can inflate earnings through aggressive accounting. Always cross-check P/E against free cash flow. If earnings are high but cash flow is low, something is off.Growth matters — A company growing at 30%/year deserves a higher P/E than one growing at 3%. Lynch's fix: the PEG ratio = P/E divided by growth rate. Under 1.0 = potentially undervalued even at a high headline P/E.The rule: Never use P/E in isolation. Ask three questions — are these earnings real, are they growing, and is this business cyclical?---ADVANCEDP/E is a newspaper metric. It's fast, simple, and almost always misleading for any business worth owning.The problem: earnings (the E) are an accounting construct following GAAP rules built for tax reporting — not for measuring what a business actually puts in your pocket.Two companies both report $100M earnings:Company A spends $90M/year on maintenance CapEx just to keep current revenues. Owner earnings = $10M.Company B spends $5M on maintenance. Owner earnings = $95M.Same P/E. Completely different businesses. Buffett introduced owner earnings in his 1986 Berkshire letter: Net Income + Depreciation minus Maintenance CapEx.Better metrics to use:Free Cash Flow Yield = FCF divided by Market Cap. Above 6% = interesting. Above 8% = potentially cheap.EV/EBITDA = Enterprise Value divided by EBITDA. Strips capital structure. Under 8x generally cheap, under 5x very cheap.Owner Earnings Yield = Buffett's preferred. What the business truly earns for you after keeping the lights on.The exercise: Pick any company you're watching. Find their net income, depreciation, and capital expenditures in the 10-K. Calculate owner earnings. Compare to reported EPS. The gap between them tells you everything about accounting quality.---Not financial advice. Think long term.

Elijah Browning
Elijah Browning

The Boss Brief

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